Your Marketing Doesn’t Need Another Trend If you’ve spent more than a few minutes scrolling through LinkedIn, Instagram or YouTube lately, you’ve probably been told you’re already behind. There’s a new AI tool you should be using. A new algorithm you need to understand. A new content format that’s “guaranteed” to increase your reach. A […]
Confidence, Not Perfection It’s one of the biggest reasons businesses put their marketing on hold. They’re waiting until… The website is finished. The branding is perfect. They have better photos. They buy a new camera. They have more time. They know exactly what to say. The thinking is understandable. “Once everything is perfect, then we’ll
What Happens Before Someone Buys From You? One of the biggest misconceptions in marketing is that a customer sees your post, visits your website and makes a purchase. Sometimes that happens. Most of the time, it doesn’t. In reality, there’s a journey that takes place before someone decides to buy from your business. And understanding
The Marketing Secret Everyone Is Looking For If you’ve spent any time on social media lately, you’ve probably seen the headlines. “The one strategy that doubled our sales.” “The reel formula that’s going viral.” “The marketing hack every business should be using.” It’s easy to believe there’s a secret that everyone else knows. That somewhere
Stop Trying to Market to Everyone It seems logical. The more people your marketing reaches, the more customers you’ll attract. After all, if everyone could benefit from your product or service, why wouldn’t you try to market to everyone? It’s a common way of thinking. Unfortunately, it’s also one of the biggest reasons marketing fails.
The Wrong Marketing Metrics If you’ve ever looked at your social media insights and thought: “That post did really well.” What made you think that? Was it the number of likes? The reach? The comments? The followers gained? While these metrics can be useful, they often tell only a small part of the story. One
Why Some Posts Get Likes but No Sales One of the most common things we hear from business owners is: “We’re posting consistently, but we’re not getting enquiries.” Or sometimes: “Our posts get engagement, but it never seems to lead anywhere.” The assumption is usually that something is wrong with the content itself. Maybe the
The Biggest Marketing Mistake Isn’t What You Think Ask a group of business owners what their biggest marketing challenge is, and you’ll likely hear similar answers. “We need to post more.” “We need more followers.” “We need better graphics.” “We need to be on more platforms.” But after attending a recent marketing conference and listening
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People Don’t Trust Marketing Like They Used To At a recent marketing conference, one message came through louder than almost anything else: People don’t trust marketing the way they used to. Not because marketing has stopped working.And not because people have suddenly lost interest in brands. But because audiences have become overwhelmed by constant selling,
We’ve Been Doing Email Marketing Wrong Email marketing has been around for decades, but after attending a recent marketing conference, one thing became very clear: most businesses are still approaching it the wrong way. Not because they aren’t sending emails.Not because they don’t have a list.But because the way businesses think about email marketing no
