Blog Post

At Plum Digital Hub, we live and breathe content. Blogs, social posts, email campaigns, video scripts, website copy—you name it, we’ve crafted it. But in the last few years, there’s been a quiet (and sometimes not-so-quiet) revolution brewing in the world of content creation. Spoiler alert: It’s powered by AI. Yes, artificial intelligence is no […]

With Easter just around the corner, many businesses are asking the same question: “Should we be posting on social media over the holidays?” The short answer? Yes — but strategically. Whether it’s a long weekend or a full holiday break, your audience doesn’t disappear—they just scroll a little differently. People are more relaxed, spending time

Running a business is exciting, but it can also feel overwhelming. Between managing clients, marketing, operations, and planning for growth, it’s easy to feel stuck or unsure of your next move. That’s where business coaching comes in. It’s not just for big corporations or CEOs – small businesses, solo entrepreneurs, and growing teams can all

As the seasons change, so should your brand. Autumn is the perfect time to refine your business image, ensuring it remains relevant, professional, and engaging. A seasonal refresh helps keep your brand appealing to current and potential customers while reinforcing consistency across all platforms. If your branding feels outdated or no longer aligns with your

Email marketing success depends on keeping your list clean and engaged. High bounce rates and excessive unsubscribes can hurt your sender reputation, leading to lower inbox placement. As a digital marketing agency that offers email marketing services, we understand how critical it is to manage these factors to ensure better engagement and results. The Impact

One of the most common questions businesses ask when starting their online journey is: Should I invest in a website first or focus on social media? The answer depends on your business type, goals, and target audience. Both platforms serve different purposes, and choosing the right one to prioritise can make a significant difference in

In the age of smartphones and instant content creation, businesses have more options than ever regarding photography. But with all these choices, knowing when to invest in a professional photographer and when to leverage user-generated content (UGC) or employee-generated content (EGC) is key to an effective digital marketing strategy. At Plum Digital Hub, we understand

Women have been making waves in the business world for decades, breaking barriers, leading global companies, and reshaping industries with their vision, grit, and innovation. From tech giants to retail empires, women continue to prove that leadership knows no gender. Melanie Perkins – CEO of Canva In Australia, Melanie Perkins, co-founder and CEO of Canva,

March marks an important time to recognise and celebrate the achievements of women in business. As International Women’s Day approaches, we at Plum Digital Hub want to shine a light on the incredible contributions made by female entrepreneurs in Wangaratta, Victoria, and across Australia. Women are not just building businesses; they’re shaping industries, innovating solutions,

In today’s fast-paced digital world, your website is often the first impression potential customers have of your business. But when was the last time you evaluated its effectiveness? A well-maintained, modern website not only enhances user experience but also impacts your search engine ranking, security, and brand credibility. If your website is outdated, slow, or