Blog Post

SWOT Analysis for Small Business Marketing: How to Do It (and Why It Matters) When it comes to building a strong marketing strategy, many small business owners are so busy working in their business that they rarely get time to work on it. That’s where a simple but powerful tool like the SWOT analysis comes […]

Why Joining a Marketing Community Can Transform Your Business Running a small business is a juggling act. You’re the planner, the accountant, the content creator, and the customer service team all in one. And when it comes to marketing your business, it can often feel like you’re throwing things at the wall and hoping something

How Having a Clear Social Media Strategy Saves You Time (and Gets Real Results) Running a small business means wearing a lot of hats — marketing often being one of them. It’s easy to find yourself posting on the go, trying to keep up with trends, and wondering why your content isn’t landing the way

How to Build a Strong Brand Identity on a Small Business Budget When you think of the word brand, you might immediately picture big names like Apple, Nike or Qantas. But here’s the truth: a strong brand identity isn’t just for big corporations. For small businesses, especially in regional areas, your brand identity is what

Why Canva Matters for Small Businesses (And How Our Classes Can Help You) Canva is something I’ve always been familiar with. I’ve always been interested in design and being creative, so when I shifted into the marketing side of things and began working closely with business owners, I started noticing a missing link. Not everyone

One Quarter In: Why Restructuring Was the Hardest and Best Decision I’ve Made Have you ever felt like you were burning the candle at both ends? You know the feeling—too many roles, too many hats, constantly putting out fires and never quite finding the space to do the things that actually move your business forward.

Why Your Business Needs a Social Media Strategy (Not Just Random Posts) When it comes to social media, many small business owners fall into the trap of posting “when they can” or “when inspiration strikes.” Maybe you’ve been there too—snapping a quick photo, writing a caption on the fly, and hoping it connects with your

Why Now Is the Best Time to Join the Plum Studio Membership Running a small business isn’t easy. Between juggling clients, managing finances, and trying to market yourself online, it can often feel like you’re wearing a dozen hats at once. And while Google is great for quick answers, finding the right information, filtering through

How to Take Better Photos for Your Business Using Just Your Phone In today’s digital-first world, visuals are often the first impression people have of your business. Whether you’re a café owner posting your latest creation, a retailer showcasing new products, or a service provider sharing behind-the-scenes content, high-quality photography can set you apart. The

Canva Hacks Every Small Business Owner Should Know Running a small business often means wearing many hats—manager, bookkeeper, marketer, and sometimes even designer. While professional design services are valuable, there are many occasions where business owners need to create their own content quickly and cost-effectively. This is where Canva comes in. Canva is one of