Author name: Emma Docherty

The Difference Between Having Content and Having a Marketing Strategy In today’s digital world, it’s easy to feel like you’re “doing marketing” simply because you’re posting content. You might be sharing on Instagram, sending the occasional email, or updating your website when you get a chance. On the surface, it looks productive — and often, […]

Marketing Goals for Small Businesses: What’s Realistic in 2026? The start of a new year often brings big marketing goals. More followers.More sales.More content.More visibility. And while ambition is a great thing, many small business owners head into the year with expectations that simply aren’t sustainable — especially when they’re already juggling operations, customers, finances

What Consistent Marketing Really Looks Like in 2026 Marketing consistency is something almost every small business owner says they want — but in 2026, what consistent marketing looks like has changed. For years, consistency was often misunderstood as more:more posts, more platforms, more trends, more pressure. And for a lot of businesses, that approach simply

How to Maintain Momentum Without Burning Out in the First Quarter of the Year Every January starts the same way. New goals.Fresh motivation.Big plans for how this year will be “the one.” And for a few weeks, everything feels possible. Then reality creeps back in. Work piles up. Clients need you. Life happens. And suddenly

Why ‘Winging It’ With Marketing Didn’t Work in 2025 — And What Will in 2026 If there’s one thing 2025 made very clear for small businesses, it’s this:winging it with marketing is no longer enough. For many business owners, marketing this year looked like bursts of effort, long gaps of silence, jumping on trends when

How to Plan Three Months of Marketing in One Afternoon If the idea of planning three months of marketing sounds overwhelming, you’re not alone. For many small business owners, marketing tends to live in a constant cycle of “I’ll deal with it next week”, last-minute posts and bursts of motivation followed by long silences. The

The Best Social Media Platforms for Australian Small Businesses in 2026 Choosing the right social media platforms for your small business has never felt more confusing. New trends appear constantly, algorithms change overnight, and every platform promises to be “the one you must be on”. For many Australian small business owners heading into 2026, the

How to Start Email Marketing When You’re Already Overwhelmed If the words “email marketing” make your shoulders tense and your to-do list feel instantly heavier, you’re not alone. For many small business owners, email marketing is something they know they should be doing… but it often sits at the bottom of the list behind clients,

How to Reset Your Marketing Without Starting Over (Perfect for 2026 Planning) Every year, business owners make the same resolution: “This is the year I finally get on top of my marketing.”And every year, the same thing happens — life gets busy, client work takes over, social media gets pushed down the list, and before

How to Reset Your Marketing for the New Year The start of a new year often brings fresh energy, big ideas, and the desire to make your business better than ever. But when it comes to marketing, many small business owners fall into one of two traps: either trying to completely reinvent everything, or avoiding