Author name: Emma Docherty

Why Some Posts Get Likes but No Sales One of the most common things we hear from business owners is: “We’re posting consistently, but we’re not getting enquiries.” Or sometimes: “Our posts get engagement, but it never seems to lead anywhere.” The assumption is usually that something is wrong with the content itself. Maybe the

The Biggest Marketing Mistake Isn’t What You Think Ask a group of business owners what their biggest marketing challenge is, and you’ll likely hear similar answers. “We need to post more.” “We need more followers.” “We need better graphics.” “We need to be on more platforms.” But after attending a recent marketing conference and listening

People Don’t Trust Marketing Like They Used To At a recent marketing conference, one message came through louder than almost anything else: People don’t trust marketing the way they used to. Not because marketing has stopped working.And not because people have suddenly lost interest in brands. But because audiences have become overwhelmed by constant selling,

We’ve Been Doing Email Marketing Wrong Email marketing has been around for decades, but after attending a recent marketing conference, one thing became very clear: most businesses are still approaching it the wrong way. Not because they aren’t sending emails.Not because they don’t have a list.But because the way businesses think about email marketing no

What Actually Goes Into Managing a Business Event From the outside, business events can look simple. A date gets announced.People show up.Content gets posted. But behind every successful event, there’s a lot more going on than most people realise. Recently, we’ve been working behind the scenes on an upcoming event, and it’s been a great

Why Your Marketing Still Feels Hard If your marketing feels harder than it should, you’re not alone. Most business owners are putting in the effort. They’re posting on social media, updating their websites, trying different ideas—and yet, it still feels like a constant uphill battle. You’re doing the work… so why does it still feel

6 Tips for Staying Consistent on Social Media Consistency is one of the most talked-about parts of social media marketing—and for good reason. It’s often the difference between businesses that see results and those that feel like they’re constantly starting from scratch. But knowing you need to be consistent and actually being consistent are two

The difference a clear plan makes A clear marketing plan doesn’t just tell you what to do.It changes how you show up completely. Instead of guessing, you have direction.Instead of reacting, you’re intentional.Instead of starting over every month, you’re building momentum. You know: What content you need to create What platforms you’re focusing on What

The Real Value of Having Ongoing Marketing Support Marketing is one of those things most business owners know they should be doing—but without the right support, it often becomes inconsistent, overwhelming, or pushed to the bottom of the to-do list. It’s not a lack of effort that holds businesses back. It’s a lack of clarity,

What Results Actually Look Like in Real Businesses When it comes to marketing, it’s easy to hear about strategies, plans, and campaigns—but what do results actually look like in a real business? Over the past 12 months, we’ve been working closely with Northeast Ag (NEA), helping them strengthen their online presence and connect with their