6 Signs It’s Time to Refresh Your Brand Online Your brand is more than just a logo or a colour palette — it’s the story your audience experiences every time they interact with your business. Over time, though, even the strongest brands can start to feel a little tired or out of step with where […]
How to Plan Three Months of Social Media in One Afternoon If you’re a small business owner, chances are your to-do list never seems to end. Between customer enquiries, paperwork, and the daily grind of running a business, social media often gets pushed to “tomorrow.” But here’s the truth: consistent, high-quality content is one of
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SWOT Analysis for Small Business Marketing: How to Do It (and Why It Matters) When it comes to building a strong marketing strategy, many small business owners are so busy working in their business that they rarely get time to work on it. That’s where a simple but powerful tool like the SWOT analysis comes
Why Joining a Marketing Community Can Transform Your Business Running a small business is a juggling act. You’re the planner, the accountant, the content creator, and the customer service team all in one. And when it comes to marketing your business, it can often feel like you’re throwing things at the wall and hoping something
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How Having a Clear Social Media Strategy Saves You Time (and Gets Real Results) Running a small business means wearing a lot of hats — marketing often being one of them. It’s easy to find yourself posting on the go, trying to keep up with trends, and wondering why your content isn’t landing the way
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How to Build a Strong Brand Identity on a Small Business Budget When you think of the word brand, you might immediately picture big names like Apple, Nike or Qantas. But here’s the truth: a strong brand identity isn’t just for big corporations. For small businesses, especially in regional areas, your brand identity is what
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Why Canva Matters for Small Businesses (And How Our Classes Can Help You) Canva is something I’ve always been familiar with. I’ve always been interested in design and being creative, so when I shifted into the marketing side of things and began working closely with business owners, I started noticing a missing link. Not everyone
Why Your Business Needs a Social Media Strategy (Not Just Random Posts) When it comes to social media, many small business owners fall into the trap of posting “when they can” or “when inspiration strikes.” Maybe you’ve been there too—snapping a quick photo, writing a caption on the fly, and hoping it connects with your
Why Now Is the Best Time to Join the Plum Studio Membership Running a small business isn’t easy. Between juggling clients, managing finances, and trying to market yourself online, it can often feel like you’re wearing a dozen hats at once. And while Google is great for quick answers, finding the right information, filtering through
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How to Take Better Photos for Your Business Using Just Your Phone In today’s digital-first world, visuals are often the first impression people have of your business. Whether you’re a café owner posting your latest creation, a retailer showcasing new products, or a service provider sharing behind-the-scenes content, high-quality photography can set you apart. The
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