Author name: Nat

Need help with your brand strategy? I’m here to help! -natalia@plumdigitalhub.com.au

Social Media Over the Holidays: Should You Still Post?

Social Media Over the Holidays: Should You Still Post?

With Easter just around the corner, many businesses are asking the same question: “Should we be posting on social media over the holidays?” The short answer? Yes — but strategically. Whether it’s a long weekend or a full holiday break, your audience doesn’t disappear—they just scroll a little differently. People are more relaxed, spending time

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Why Your Emails Aren't Reaching Inboxes (And How to Fix It)

Why Your Emails Aren’t Reaching Inboxes (And How to Fix It)

Email marketing success depends on keeping your list clean and engaged. High bounce rates and excessive unsubscribes can hurt your sender reputation, leading to lower inbox placement. As a digital marketing agency that offers email marketing services, we understand how critical it is to manage these factors to ensure better engagement and results. The Impact

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Women in Business: Trailblazers Around the World

Women in Business: Trailblazers Around the World

Women have been making waves in the business world for decades, breaking barriers, leading global companies, and reshaping industries with their vision, grit, and innovation. From tech giants to retail empires, women continue to prove that leadership knows no gender. Melanie Perkins – CEO of Canva In Australia, Melanie Perkins, co-founder and CEO of Canva,

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Blog Smarter, Not Harder: What Works (and What Doesn’t) in 2025

Blog Smarter, Not Harder: What Works (and What Doesn’t) in 2025

In the ever-evolving digital landscape, blogging remains a cornerstone of content marketing. To maximise the impact of your blog, it’s essential to understand current best practices and leverage recent statistics. Here’s a comprehensive guide on the do’s and don’ts of blogging, enriched with up-to-date data to inform your strategy. Do’s: Know Your Audience Tailor your

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