Social Media Over the Holidays: Should You Still Post?

Social Media Over the Holidays: Should You Still Post?

With Easter just around the corner, many businesses are asking the same question: “Should we be posting on social media over the holidays?”

The short answer? Yes — but strategically.

Whether it’s a long weekend or a full holiday break, your audience doesn’t disappear—they just scroll a little differently. People are more relaxed, spending time with family, maybe lounging around with a glass of wine in hand… and yep, still on their phones.

Did you know?

43% of Australians scroll through social media during public holidays, especially during long weekends? (Source: Roy Morgan Digital Report, 2023)

Social Media Over the Holidays Should You Still Post
  • Keep It Light and Relatable

    Holidays are all about connection. Share behind-the-scenes content, team Easter traditions, or a quick message wishing your audience a safe and happy break.

  • Schedule in Advance

    If you’re planning to switch off (and good on you if you are!), don’t ghost your audience. Schedule a few posts ahead of time so your brand stays visible without you needing to be online.

    Let’s be real—everyone needs a break. But what happens to your socials when you do? Scheduling content ahead of time can keep your presence strong, even if you’re taking time off. Think of it as a smart way to enjoy your break while your socials keep ticking along.

  • Showcase Seasonal Offers

    Have a long weekend sale? Extended trading hours? Let your audience know. But keep it festive and friendly—no one wants a hard sell while they’re hunting for Easter eggs.

  • Don’t Overthink It

    Posting during holidays doesn’t have to be complicated. A single thoughtful post can go a long way in showing that you’re still present and thinking of your audience.

Example Post Ideas by Industry

  • Wineries or Cafés

    "We’re closed for Easter Sunday, but we’ll be back Monday pouring your favourites. Wishing everyone a restful break with great food and even better company!"

    📸 Photo idea: Wine glass by a fire, Easter treats, or a long table lunch

  • Trade or Engineering Services

    "Taking a short break to recharge! We’ll be back Tuesday, ready to tackle your next job. Happy Easter from all of us at [Your Business Name]."

    📸 Photo idea: The team with bunny ears or a 'closed for the long weekend' sign on a toolbox

  • Retail or Online Stores

    "Long weekend special: 15% off everything until Monday night! Use code EGGSTRA15 at checkout. Don’t miss out!"

    📸 Photo idea: Flat lay of products with Easter-themed props

  • Coaches or Service-Based Businesses

    "Easter is a time to reflect, rest and reset. We hope you’re taking a moment to breathe. Back Tuesday—refreshed and ready to support you."

    📸 Photo idea: Peaceful workspace, closed laptop with a hot drink

Author’s Note

Consistency doesn’t mean constant. Even one or two well-timed posts over a holiday weekend can keep your brand top of mind—and human. So yes, post on holidays… just don’t forget to enjoy them too.

Want help scheduling your content or learning how to do it so you can take a break? We’ve got you covered.

At Plum Digital Hub, we’re that partner, buddy, mate—always here to give you advice, have your back, and keep your socials humming while you enjoy some well-deserved time off.

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