Author name: Rachel Plum

Rachel is the founder and owner of Plum Digital Hub.

5 Common Website Design Mistakes Small Businesses Make and How to Avoid Them 2

One Quarter In: Why Restructuring Was the Hardest and Best Decision I’ve Made

One Quarter In: Why Restructuring Was the Hardest and Best Decision I’ve Made Have you ever felt like you were burning the candle at both ends? You know the feeling—too many roles, too many hats, constantly putting out fires and never quite finding the space to do the things that actually move your business forward. […]

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5 Common Website Design Mistakes Small Businesses Make and How to Avoid Them 1

Why I Created the Plum Membership: Because I Couldn’t Help Myself

Why I Created the Plum Membership: Because I Couldn’t Help Myself When I started Plum Digital Hub, I was all in on helping small businesses do -building websites, running their socials, designing campaigns. And I loved it. But over time, I noticed something deeper: the business owners I worked with didn’t just want someone to

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5 Common Website Design Mistakes Small Businesses Make and How to Avoid Them 1

How Automation (and a Little AI) Can Save Your Business Time, Money & Sanity

Let’s face it Running a business is overwhelming. From admin and customer service to marketing and operations, it can feel like you’re doing the job of 10 people. That’s where automation and artificial intelligence (AI) come in. These tools aren’t just for big tech companies anymore — they’re for everyday business owners who want to

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5 Common Website Design Mistakes Small Businesses Make and How to Avoid Them 2

Where Should You Spend Your Marketing Budget?

Where Should You Spend Your Marketing Budget? Understanding the Different Types of Marketing The options for marketing are endless, making it overwhelming to know where your money should go. Whether you’re a new business owner or looking to scale, understanding the different types of marketing (and what actually works for your industry) can help you

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Why Business Coaching is Important – And How It Can Help Your Business Thrive

Why Business Coaching is Important – And How It Can Help Your Business Thrive

Running a business is exciting, but it can also feel overwhelming. Between managing clients, marketing, operations, and planning for growth, it’s easy to feel stuck or unsure of your next move. That’s where business coaching comes in. It’s not just for big corporations or CEOs – small businesses, solo entrepreneurs, and growing teams can all

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Website vs. Social Media: Where Should You Focus First?

Website vs. Social Media: Where Should You Focus First?

One of the most common questions businesses ask when starting their online journey is: Should I invest in a website first or focus on social media? The answer depends on your business type, goals, and target audience. Both platforms serve different purposes, and choosing the right one to prioritise can make a significant difference in

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Business Buddy Blog Post Cover

Why Every Business Owner Needs a Business Buddy

Running a business is a rewarding but demanding journey. As small business owners, we take on multiple roles—marketer, accountant, customer service rep, product manager, and sometimes even IT support! While this flexibility is part of the entrepreneurial spirit, it also leads to overwhelm, burnout, and lack of direction. With so many responsibilities, it’s easy to

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