Where Should You Spend Your Marketing Budget? Understanding the Different Types of Marketing
The options for marketing are endless, making it overwhelming to know where your money should go. Whether you’re a new business owner or looking to scale, understanding the different types of marketing (and what actually works for your industry) can help you make smarter decisions and get the most out of your budget.
1. Brand Awareness Marketing
This type of marketing helps people get to know your business. It doesn’t always lead to immediate sales, but it builds long-term visibility and trust.
Examples:
Suitable for: New businesses or those trying to reach a wider audience.
Budget Tip: Use affordable, creative tools like Canva and schedule posts consistently. Don’t blow your budget here—consistency is more valuable than spending.
2. Lead Generation Marketing
Lead Generation focuses on getting people to take action—signing up, filling out a form, or calling you.
Examples:
Suitable for: Businesses wanting fast results or growing their contact database.
Budget Tip: Start small and test. Track conversions, not clicks. If you’re unsure, work with a professional—it can save you money in the long run.
3. Content Marketing
Content Marketing is about providing value so people see you as an expert.
Examples:
Suitable for: Service-based businesses and anyone who relies on trust.
Budget Tip: You don’t need to produce content weekly—quality over quantity. Batch your content and repurpose it across channels.
4. Retention & Referral Marketing
Marketing isn’t just about getting new customers—it’s about keeping the ones you have and turning them into advocates.
Examples:
Suitable for: Any business with repeat clients or word-of-mouth growth.
Budget Tip: Email marketing is often the most affordable and effective form of marketing. Use tools like Mailchimp or even a simple CRM to stay in touch.
So, Where Should You Spend Your Budget?
It depends on your goals, but here’s a simple framework:
Business Stage:Â
New Business
Growing Business
Established Business
Main Focus:
Brand awareness + lead generation
Lead generation + content
Retention + referral
Recommended Spend %
60-70%
50-60%
40% +
Don’t put all your eggs in one basket. A healthy marketing budget has a mix of building your brand, bringing in leads, nurturing customers, and growing from the inside out.
Need help figuring out where to start? Book a strategy session with us, and let’s map out a plan that works for you.
